-Critically discuss the following statement:
‘Innovation and creativity are critical in overcoming the challenges of entrepreneurial work’.
Some suggestions to strengthen the quality of your assignment
Define entrepreneurship, innovation and creativity terminology used within the context of the assignment.
Reflect on the theoretical linkages between these concepts.
Critically discuss a maximum of three ways in which innovation and creativity are critical in overcoming the challenges of entrepreneurial work’. The various aspects of entrepreneurial work are evident in the components of a business model and business plan. Draw on some of these aspects to reflect upon where creativity and innovation are particularly evident and how. For example, creativity is particularly evident in opportunity identification, whereas innovation (of the service/product) can be significantly enhanced by using a process of co-creation in developing the value proposition for a service/product and in developing the marketing strategy for the product/service.
Support your arguments throughout the assignment with examples and evidence from the literature.
Read widely and use at least 20 references of which 10 are refereed journal articles that can be found on the USQ databases.-
You can find these articles by going to the USQ Library Databases. Have a look at what databases I suggest in the Intro/StudyBook.
You will also find other guidelines in this guide. The task with Assignment 1 is to write an academic essay and critically discuss the following statement:
‘Innovation and creativity are critical in overcoming the challenges of entrepreneurial work’.
When you work through the first three modules you will become familiar with the topic areas of innovation and creativity.