HC1021 – Interpersonal and E-Communication – T1.2016
Group Assignment Guidelines
Key Assignment Guidelines:
In groups of 4 students must:
• Select an international business or company and write a formal business report on the organisation’s “Communication and E-Communication” strategies.
• The nominated company must be approved by your lecturer. Each group must do their report on a different company. This will be approved on a ‘first-come first-served’ basis.
• You will be required to perform academic research on the nominated company to identify and assess the effectiveness of its current “Communication and E-Communication” strategies.
Therefore your business report must include the following sections:
o Title Page o Executive Summary, Brief Introduction and Background
o Section 1: Synopsis of the key non-electronic communication methods and practices that the company uses to engage customers, suppliers, staff members and the public.
o Section 2: Overview of the key electronic media and communication strategies used by the company, including websites, social media and electronic platforms.
o Section 3: Perform a SWOT Analysis on the company’s overall communication methods and practices, and describe your findings.
o Section 4: Assess and compare the communication practices of the company’s 2 main competitors
o Section 5: Provide an assessment of your suggestions and recommendations for how the company can improve its communication
o Conclusion o Reference List (10 – 15 references) o Appendix (if required)
General Assignment Guidelines:
? Students are required to organise themselves into groups of 4.
? This is a group assignment - you are not permitted to do this assignment as an individual. Individual submissions will receive an immediate 50% penalty as per Holmes assignment guidelines.
? Each group will complete a detailed analysis on the communication and e-communication strategies of the international business, and will be required to submit both a formal report, as well as perform a group presentation.
? To successfully complete this assessment, students must perform additional academic research and gather background information on the communication strategies of the company.
? IMPORTANT: The team leader of your group must submit a soft copy to the Blackboard ‘Final
submission link’, wait an hour, then print the blackboard safe assign report and attach it to your hard copy. Sign and attach an assignment cover sheet to your hard copy, then submit
HC1021 – Interpersonal and E-Communication – T1.2016
Group Assignment Guidelines
the hard copy to the lecturer in class. Safe Assignment percentage matching should be less than or equal to 20%
? Assignment Due Dates:
o Week 6: Students must submit a written list of group team members and contact details, as well as get approval from them lecturer on the company or organisation they have selected.
o Week 11 & 12: Group presentations will take place during class time.
o Week 11: Group reports must be submitted no later than 5PM on Friday.
o Assignment length: 2500 words
?
Format: Standard Report Format. Please address all sections described in the overview above within your report.
? **IMPORTANT: Student Contribution: Each group will be required to complete a student
contribution assessment sheet (which will be posted to Blackboard) to ensure that all members of the group contribute fairly to the group assessment. This form must be completed, signed by all members of your group and submitted with your assignment.
Marking Guidelines
Group Assignment : (20 marks)
Overall Structure, format and excellence 3
Research Quality and Referencing Format 5
Analysis of Company Communication Strategies 6
Assessment of SWOT and Recommendations 6
Group Presentation: (10 marks)
• All students must be involved and take part in the presentation
• Students will be required to produce a PowerPoint presentation and slides
• Students who do not attend the presentation will receive no marks for this component
• All students are required to wear professional business attire to their presentation