This project addresses topics in the course including:
? Effective Business Writing
? Reports and Proposals
? Academic Writing/Research
Task: Communications Plan
Prepare a Communications Plan for an organization
Scope of Task
The communications plan should cover:
• organizational background,
• stakeholders and engagement,
• an online engagement plan, and,
• Advice to the management on future activity/directions.
Format:
• Written Report (25%)
Submit as a Word Document
Use Arial font, 12 point, single line spacing
See Attachment A for expected content
Length of Report: 3000-4000 words

Attachment A
Outline Contents - Communications Plan
1. Organizational Background
a. Mission, Vision, Goals/Key Performance Indicators (KPI’s)
2. Communications Plan
a. Stakeholder Analysis and Engagement Plan
b. Online Communication Strategy
i. Website
ii. Social Media
3. Recommendations to management on future directions/activity
ORGANISATION TO WRITE ABOUT IS FONTERRA
Agricultural Coy
1. Dairy – Fonterra
https://www.fonterra.com/au/en/Financial/Fonterras+Place

Criteria Mark
Organisational Background
The extent to which the report covers the organisation’s Mission, Vision, Goals and Key Performance Indicators
Comments
/15
Communications Plan The extent to which the reports covers the Stakeholder Analysis and Engagement Plan and
the Online Communication Strategy including the organisation’s Website and Social Media stratgey
Comments
/40
Recommendations
to Management A succinct set of at least 5 recommendations to management on future communications for the organization
Comments /15
Referencing Identifying at least 12 references for the topic, referenced properly using Harvard style referencing.
Comment
/10
Writing
Skills Good written English with suitable grammar, spelling, punctuation, and paragraphing.
A logical report structure with headings and subheadings, covering key topics.
2500-3000 words total. Arial font, 12 point, single spacing.
Comments /20
/100