Assessment Task 2:
INDIVIDUAL STUDY OF THE NATURE OF CREATIVITY AND INNOVATION
• Individual Essay - Analysis of personal and organisational styles and assessment of strategies for improvement, creative thinking and innovation
• Due Date Class 7 (Day 4 in Block Mode)
• Weight 40%
• Length 2000-2500 words
1) Assessment Details
Each student is to submit a written essay, based on an exploration of the nature of creativity and innovation, how these are defined, what academics and others say about them, and what their own experiences are. The topic will relate to the theory and practice of creativity and innovation in an organisational setting and will require participants to research the current body of knowledge in the area, assess how this might impact their role in an organization, and present a case based on their research.
To help you focus this, you should identify several examples of people and/or organisations whose success was/is based on innovation, and what they did to achieve their success with innovation. Look to identify the key ingredients to successful innovation – Focus, Creativity, Invention, and Entrepreneurship. Try to find people and organisations that are ‘less well known’ than the usual examples, such as Apple, Google, Uber etc. The aim is to learn how to ‘spot’ innovation in action all around you, so focus in your own industry, field, country, or area of interest to find your examples.
The assignment report should be a document of 2000-2500 words plus an Executive Summary and Attachments as needed. Please also include a personal reflection on what you learnt by doing this assignment, and how
2) Criteria used to grade this task
• See marking guide for the criteria that will be used in assessing this learning task.
3) Submission details
- Written reports are to be professionally laid out, using at least 11-point Arial Font, with 1.5 line spacing, and relevant referencing as required.
- Due class 7, 2000-2500 words plus Executive Summary and Appendices

Marking Guide – Assessment Learning Task 2
Individual written essay (40%) - Due Class 9 or Day 4:
Student is to submit a written assignment, based on an exploration of the nature of creativity and innovation – how these are defined, what academics and others say about them, what their own experiences are, and how they might apply the insights they gain from reading material on these topics.
The assignment report should be a document of 2000-2500 words and should include a Mind Map overview and/or an Executive Summary. The topic will relate to the theory and practice of creativity and innovation in an organisational setting and will require participants to research the current body of knowledge in the area and present a case based on their research.
Student name:
Marking Criteria
Very Poor
Poor
Satisfactory
Good
Very good
MARK
Clear evidence of independent research, thinking and reflection, with appropriately broad exploration of material, relevant to the focus.
(8 marks available)
Presents a well-argued view that challenges reader and stimulates thinking? Is there anything new presented or insights that broadens the thinking on the subject?
(8 marks available)
Presents original insight or research related to personal experience? Is there a clear connection between learning and the research?
(8 marks available)
Demonstrated understanding of how creativity and innovation
happens using relevant examples. How is it supported, promoted, and implemented in an organization
(8 marks available)
Clear presentation and expression of thinking, report clarity, format
and readability, and correct referencing. (8 marks available)
Total available marks - 40 Total mark obtained
/40