Assessment Guide
PRF1101 Public Relations Foundations
Assessment Schedule
IMPORTANT NOTE
Please remember ALL components in ALL assignments must be submitted in order to pass the unit. You must submit assignments via TurnitIn on Moodle on or before the due date. Late assignments will incur a penalty of 10 % for each working day late. After seven (7) days, a zero mark will be recorded. E-mailed assignments will not be accepted. If you are given an extension, the details of this must be in writing from your Lecturer. All assignments must be typed and professionally presented. All assignments must be uploaded to Turnitin on or before the due date.
Detailed information on assessment tasks
1. Assessment Item 1: Ethics in Public Relations essay (20%) – individual assignment Due date: Week Six 9.00am uploaded to Turnitin.
Length: 1,500-2,000 words (excluding references)
Task: In a formal essay format, identify and analyse an ethical issue faced by an organisation from a PR/communications perspective. The essay must demonstrate a clear understanding of ethics in PR, the role for PR/communications specialists, and a critical evaluation of examples in PR activity involving this ethical issue. Use concepts and theories introduced in class and readings as a framework.
The essay will be assessed on structure and logical development of argument through the assignment, and a high grammatical standard is expected. You must include a list of references at the end of your paper – Chicago referenced
(a minimum of six references, including scholarly/academic journals). Individual Essay Topic: Abbot Point port expansion and dredging
Base story reference:
http://www.abc.net.au/news/2014-09-08/abbot-point-dredge-material-to-be-dumped-inland/5727960 http://www.greenpeace.org/australia/en/news/climate/Abbot-Point-Dredging--Whos-really-to-blame/
Three other references that may be useful include:
http://www.greenpeace.org/australia/en/news/climate/Abbot-Point-Wetlands-why-put-this-beauty-at-risk-forcoal/
http://www.gbrmpa.gov.au/about-us/consultation/current-proposals-completed-assessment/abbot-pointcapital-dredging-project
http://greghunt.com.au/Home/LatestNews/tabid/133/articleType/ArticleView/articleId/2687/Abbot-Point-andCurtis-Island-projects-approved--new-safeguards-to-protect-the-long-term-future-of-the-Great-BarrierReef.aspx
Put yourself in a professional PR position. Select an organisation that is affected by this topical issue in which you would work as PR/communications manager.
You are free to choose any primary organisation involved in this issue directly e.g. Queensland government, Australian Federal government, Greenpeace, Corporation that will take on port expansion contract (please define in essay which Corporation ie North Queensland Bulk Ports Corporation), Great Barrier Reef Marine Park Authority, World Wildlife Fund or another affected organisation of your choosing.
Your assignment should specifically address the following points in an academic essay:
Preface: develop a 100 word background description of your organisation.
• Develop your own statement about ethical responsibility in PR practice as it relates to your organisation and aspects within definitions of public relations.
• Identify and analyse ethical issues faced by your organisation in communicating on this topic. Why is this topic an issue for your organisation and what is your position on this issue? What do you think are your organisation’s responsibilities?
• Who would you identify as your key publics in communicating on this topic? Classify these publics and give reasons for your answers.
• Is ethics important to your organisation’s best practice PR? What ethical practices can your organisation adopt as part of its PR strategy? What are the responsibilities of your role as PR/communications manager? Give reasons and provide examples:
• Research a range of public relations activities conducted by different organisations concerning the same or a similar ethical issue. Summarise two examples/case studies including one best practice and one poor practice example of negative PR activities involving ethical issues. Use these examples as rationale to provide advice on what ethical practices your organisation can adopt as part of its PR strategy.
Marking criteria will be as much on writing skills and clarity of argument as on demonstration of understanding in PR ethics. See attached Marking Guide: Individual Essay.
DO NOT CUT, COPY AND PASTE FROM EXISTING MATERIAL ON THE INTERNET. THIS IS CONSIDERED PLAGIARISM AND WILL BE DEALT WITH SERIOUSLY.
Marking Guide
PRF1101 Public Relations Foundations
Individual Assignment – (20%)
Assessment: Individual Essay (20%)
#1 Criterion Description Poor
Excellent
Organisation background description 1 2 3 4 5
Understanding of topic and terms in PR context:
1.1 Clarity of understanding of Ethics in PR 1 2 3 4 5
1.2 Discussion on definitions of PR 1 2 3 4 5
Discussion on ethical issues:
2.1 Demonstrated analysis of the ethical issues faced by organisation 1 2 3 4 5
2.2 Identification of organisation’s position 1 2 3 4 5
2.3 Demonstrated identification of your organisation’s ethical responsibilities 1 2 3 4 5
Discussion on publics in the case:
3.1 Identification of key publics for this issue for your organisation 1 2 3 4 5
3.2 Classification of publics and rationale 1 2 3 4 5
Ethical practice in PR:
4.1 Identification and analysis of ethical PR activities 1 2 3 4 5
4.2 Demonstrated understanding of potential roles for communication specialists 1 2 3 4 5
4.3 Quality and extent of research: relevant example 1 1 2 3 4 5
4.4 Quality and extent of research: relevant example 2 1 2 3 4 5
Overall Professionalism
5.1 Referencing: correct Chicago style and quality of references reviewed (journals) 1 2 3 4 5
5.2 Overall format, grammar, spelling and presentation is appealing and professional 1 2 3 4 5
5.3 Essay structure, flow of content / transitions (introduction, body, rationale, summary) 1 2 3 4 5
5.4 Quality of written expression: appropriate standard for academic essay 1 2 3 4 5
Column Totals
Total /80
/80
Convert to Final Mark (total divided by four)= x / 20%
/20%
Constructive Feedback
Date Marked
Name of Marker
Signature of Marker
2. Assessment Item 2: PR Plan and ‘Pitch’ Presentation for a Real-Life Client (30%) – group assignment
Due date: written report, in class Week 11, 9.00am uploaded to Turnitin.
‘pitch’ presentation, to be arranged with your lecturer week starting Week 8
Length: 2,500 - 3,000 words written (excluding references) | 15 minutes maximum presentation (including questions)
Task: For your major project, you will be required to produce a public relations plan for a real life organisation of your choice and present the plan to the class (role playing that your team is a consultancy, presenting your PR Plan ideas to the management team of your client). This is a two-part assignment: PR Plan and Presentation.
This is a group project. Groups should ideally consist of THREE students. Final approval of group composition will be given by your lecturer by the end of Week 3.
Each group should nominate a leader. Provide the name of the group leader to your tutor or local lecturer. Among other things, the leader will be responsible for uploading the group’s report to Turnitin.
You may choose any organisation you like – business or non-business (not-for-profit), local or overseas. But it MUST be a real organisation. If you choose a large organisation, it may be sensible to focus on one aspect or division of its operations. Often, small organisations may be ideal as your ‘client’ for this assignment.
Your key aim should be to show what public relations can do for the organisation and to make some practical recommendations for action. Imagine you are a PR consultant and this document is your first written submission for a new client (give your consultancy a name).
Obviously you will need to gather background information about the organisation. Ideally talk to people who work there in addition to examining as much other material as you can, e.g. website, brochures, sales literature, annual reports, advertisements, relevant newspaper and magazine articles, etc. If possible visit the organisation to interview key employees/stakeholders. Choosing a firm you have worked for is a good idea.
This project is broken down into two (2) sub-sections as follows:
2.1 Group Presentation to Class (10%)
Due: To be arranged by your tutor or local lecturer (starting week 8), in class Length: 10-12 minutes plus questions (15 mins max).
You will imagine that you are a PR consultancy making a presentation to the relevant decision-makers in your chosen organisation. The rest of the class will take on the role of this management team. Your task is to present an overview of your situation analysis and recommendations in as attractive and persuasive a manner as possible. Think of this presentation as your consultancy’s competitive ‘pitch’ aimed at securing appointment as PR advisers to your chosen organisation.
All groups will need to produce a one-page background briefing on your chosen organisation for distribution to the class the week before presentations commence. Your tutor will confirm this date. This is to enable other members of the class to familiarise themselves with the company.
As you will not have completed your written submission at the time of making your presentation, it is not expected that you will be able to put forward full details of your final recommendations. However, it is expected that you will have a clear grasp of the situation facing the organisation and be able to provide a coherent summary of your key recommendations.
Your ability to handle questions will be part of the assessment so ensure you leave enough time for them. Feedback obtained from the class presentation should be incorporated into the final written submission.
If you have an issue regarding working together as a group, please ensure all members of your group (if possible) speak to your Lecturer as soon as possible.
2.2 Final Written PR Program Plan (20%)
Due: Week Eleven. Upload to Turnitin by 9.00am on the due date.
Length: 2,500 - 3,000 words
More guidance on preparing a public relations program will be given in class. However, here are a few headings for you to think about. Your program should be presented in business report format.
Successful campaigns will be easy to understand, simple to implement, comprise measurable objectives and be of significant interest and relevance to the target audience. Upon completion, your team will submit to your tutor / local lecturer a written PR Plan in class and via Turnitin of 2,500-3,000 words (approx. 15 pages), not including tables and the appendix, and in a font size and type of your choice.
Your PR Plan will comprise the following sections:
2.2.1 Executive summary
2.2.2 Contents Page
2.2.3 Introduction
2.2.4 Research and development
2.2.5 Situational analysis
2.2.6 Goals and objectives
2.2.7 Key target publics
2.2.8 Strategy
2.2.9 Tactics
2.2.10 Timeline
2.2.11 Budget
2.2.12 Evaluation
Content descriptions:
2.2.1 Executive summary
The executive summary is a summary of your entire campaign report and is specifically written for executives who are too busy to read the all the report. It is placed at the beginning of the report, informs the reader of all pertinent content, is about ten per cent the length of your report, and written last. An executive summary is neither a glorified contents page nor an introduction to the subject. Imagine you are explaining your report to a friend or workplace colleague – this précis is your executive summary.
2.2.2 Contents Page
The contents page should neatly list each section and sub-sections. Place in a table format and consider hiding the lines. Page numbers in the contents page should link with the correct section. Ensure your document has page numbering, the campaign title and consultancy name on each sheet.
2.2.3 Introduction
The introduction ‘introduces’ the reader to the client organisation and campaign. It may detail the organisation’s history, vision, mission and values. It should excite and engage the reader and be about one page.
2.2.4 Research and development
The research and development section will include primary and secondary research you have conducted on the organisation, the industry in which it operates, and proposed campaign objectives. This will include an audit of existing materials on the topic and client. You may detail qualitative and quantitative findings that relate to the subject and industry. This section will be one to two pages.
2.2.5 Situational analysis
What problems and opportunities does the organisation face from a PR/communication perspective following your R&D. A situational analysis refers to the collection, evaluation and documentation of information that assists decision makers to effectively assess a situation and devise an appropriate and workable strategy. It is the ‘where are we now and where do we want to be’. It is the examination of the internal strengths (S), weaknesses (W), external opportunities (O), and threats (T) affecting the organisation (SWOT analysis). It also involves an assessment of political, economic, social, technological, legal, and environmental factors affecting the organisation and the industry in which it operates (PESTLE analysis). A situation analysis assists in the identification of real and valid problems. Risks also need to be documented.
2.2.6 Goals and objectives
What is your program intended to achieve? This section includes descriptive and clear goals and objectives which will be easier to document once you have completed the research and situational analysis sections. Goals refer to overall long-term aims and are usually qualitative (e.g. Improve client’s reputation in local community). Objectives are smaller, specific, measurable, achievable, realistic and timely (SMART) steps required to move towards the achievement of goals. Consider including both outcome (e.g.raise awareness of issue by 15% within 12 months) and process objectives (issue four media releases per month).
2.2.7 Key Target Publics
It is essential to identify clearly the relevant publics or stakeholders and to justify your selection. The target audiences need to be described in detail and in a format that make sense to the client. Include primary and secondary audiences. You may like to present this information in a table and combine it with a message strategy – and possibly with a target media section if your strategy and tactics rely heavily on media relations.
2.2.8 Strategy
Key themes/messages/broad channels of communication - an overview of how you intend to achieve your goals and objectives.
Message strategy ~ key message/s (optional)
The message strategy includes a succinct narrative of the key overriding message and separate individual messages pitched at each target audience group. Sometimes a campaign may only have one key message pitched to all target audience groups. All key messages need to be complementary, easy to remember and reinforce the organisation’s vision, mission and values. Visuals used also need to support the key messages. You may consider combining this section with the next one on target audiences.
2.2.9 Tactics
Tactics linked to each strategy. Highlight the major PR tasks/activities you recommend together with a brief outline of how they would be carried out and give an indication of the proposed timescale. (The seminar topics in your weekly program calendar in the unit outline may be a good starting point for discussions in your group meetings.)
2.2.10 Timeline
The timeline should be a graphical representation of when each event is to take place. You may like to use a Gannt or PERT chart. Ideally this information should be one page and act as a quick reference guide.
2.2.11 Budget
In your budget include full details of administrative and program costs. While teams are encouraged to include budgets that adhere to accounting principles, it is not considered essential in this unit.
You are NOT expected to attach an exact dollar cost to the activities you recommend. But you should demonstrate an understanding of what items in your program would need to be costed and present this information in an appropriate manner.
2.2.12 Evaluation
Highlight how you intend to evaluate the effectiveness of the program. Evaluation is to measure the achievement of the campaign objectives by the use of pre and post-test design. If you don’t have SMART objectives in the first place (refer 2.6), you can’t evaluate the program (SMART = Specific, Measurable, Attainable, Relevant and Timely). In this section describe how each objective will be measured.
If you have any extra documents that relate to your strategy and are not considered essential, place them in an appendix and ensure you include an appendix item in the contents’ page.
It is important for your group to meet regularly and to work together in creating and producing the PR Plan. Please refrain from completing separate sections because the final exam requires each of you to understand all areas of a PR Plan. Your consultancy team is expected to keep an up-to-date attendance logbook of all group meetings, including face-to-face, telephone and online and this should be attached to your final report. The peer review form may also be considered when group strategies are marked. Each group member is also to upload the consultancy’s PR Plan to Turnitin before the deadline.
Assessment 2: Planning Sheet
NOTES FOR YOUR MAJOR PROJECT
Group members – names, mobiles, email addresses
Ideas on ‘client’
Ideas on your consultancy name
Suggested meeting days and times
Marking Guide
PRF1101 Public Relations Foundations
Assessment: Group PR Plan – written (20%)
Student 1. Name Student 1. Number
Student 2. Name Student 2. Number
Student 3. Name Student 3. Number
Student 4. Name Student 4. Number
Consultancy Name
Seminar Day and Time
Tutor/Lecturer Name
Campus Location
#2 Criterion Description Poor Excellent
2.2.1 Executive Summary: Concisely sums up report contents 1 2 3 4 5
2.2.2 Contents - Table of Contents 1 2 3 4 5
2.2.3 Introduction: Provides good introductory background of client and need for campaign 1 2 3 4 5
2.2.4 Research and Development: Extensive & credible research conducted and reported 1 2 3 4 5
2.2.5 Situational Analysis: Comprehensive analysis of SWOT (PESTLE: optional) 1 2 3 4 5
2.2.6 Goals and Objectives: Realistic goals and SMART objectives 1 2 3 4 5
2.2.7 Key Target Publics: Appropriate choice and full description of each audience group 1 2 3 4 5
2.2.8 Strategy:
Suitable choice of themes/messages/broad channels of communication 1 2 3 4 5
Linked to achieve your goals and objectives 1 2 3 4 5
* This may or may not include message strategy
2.2.9 Tactics:
Highlight the major PR tasks/activities 1 2 3 4 5
Demonstrated understanding of PR tactics, differentiated from marketing 1 2 3 4 5
Linked to each strategy 1 2 3 4 5
2.2.10 Timeline: Professional depiction of implementation schedule using GANNT or PERT 1 2 3 4 5
2.2.11 Budget: Clear and easy to understand listing of admin and program costs 1 2 3 4 5
2.2.12 Evaluation: Excellent description of how SMART objectives are to be measured 1 2 3 4 5
Evidence of learning outcomes:
Demonstrated application of PR theories and concepts throughout 1 2 3 4 5
Appropriate choice of PR strategy and tactics 1 2 3 4 5
Professionalism: Spelling and grammar exceptional 1 2 3 4 5
Presentation: Reader-friendly & appealing layout/format & correct page numbering 1 2 3 4 5
Peer Assessment: Consultancy team worked excellently well together 1 2 3 4 5
Column Totals
Total /100
/100
Convert to Final Mark (total divided by 5)= x / 20%
/20%
Constructive Feedback
Date Marked
Name of Marker
Signature of Marker
Marking Guide
PR1101 Public Relations Foundations
Assessment: Group PR Plan – ‘pitch’ presentation (10%)
Student 1. Name Student 1. Number
Student 2. Name Student 2. Number
Student 3. Name Student 3. Number
Student 4. Name Student 4. Number
Consultancy Name
Seminar Day and Time
Tutor/Lecturer Name
Campus Location
2.2 Criterion Description Poor
Excellent
Content:
Understanding of client situation 1 2 3 4 5
Relevance & practicality of recommendations 1 2 3 4 5
Organisation and quality:
Introduction 1 2 3 4 5
Body 1 2 3 4 5
Summary 1 2 3 4 5
Quality standards/Professionalism:
Professionalism of presentational style: body language, voice, eye contact 1 2 3 4 5
Creativity/ability to maintain audience interest: visual tools and delivery 1 2 3 4 5
Presentation tolls (e.g. ppt slides, handouts): error-free 1 2 3 4 5
Ability to handle client questions 1 2 3 4 5
Peer Review 1 2 3 4 5
Column Totals
Total /50
/50
Convert to Final Mark /10%
/10%
Constructive Feedback
Date Marked
Name of Marker
Signature of Marker
3. Assessment Item 3: Weekly Preparation and Participation (10%) Due date: ongoing
Successful public relations relies heavily on effective two-way communication. So it is particularly important that classes for this unit are highly interactive. For this reason, 10% of your total mark is allocated to participation.
Students are expected to take discussion leadership roles and participate in class exercises each week. Thoughtful and respectful contributions are appreciated and students should contact their group colleagues
Your tutorial contributions will be assessed every week. Your final mark will be based on your participation in 10 of the 12 tutorials (i.e. first week is not assessed, and your lowest participation score will be disregarded). Ideally all students will attend all classes. However, using this method it would be possible for you to miss up to two tutorials without affecting your participation mark.
If you do expect to be absent for any reason, it would be appreciated if you could inform your tutor or local lecturer in advance. Please note that quality of participation is more important than quantity. Your participation score will be based on the impact and relevance of your contributions divided by their length. Please email or text the Lecturer if you cannot attend class.
It is important to read the textbook and prepare for every class. Preparation includes following daily news events with a specific focus on how organisations relate to and are represented in the media. Each week your tutor will select one or more students to share what they have discovered about media relations in the past week, asking them to share good and poor crisis-handling examples, business and political interviews and the impact integrated social and traditional media communications is having on media relations. Students who don’t attend class or are unprepared may not receive a participation mark for that week.
Marking Guide
PR1101 Public Relations Foundations
Assessment: Weekly Preparation and Participation (10%)
Student Name
Student Number
Seminar Day and Time
Tutor/Lecturer Name
Campus Location
3.3 Comment Poor
Excellent
Week 2 1 2 3 4 5
Week 3 1 2 3 4 5
Week 4 1 2 3 4 5
Week 5 1 2 3 4 5
Week 6 1 2 3 4 5
Week 7 1 2 3 4 5
Week 8 1 2 3 4 5
Week 9 1 2 3 4 5
Week 10 1 2 3 4 5
Week 11 1 2 3 4 5
Week 12 1 2 3 4 5
Column Totals
Total /50
/50
Convert to Final Mark /10%
/10%
Constructive Feedback
Date Marked
Name of Marker
Assessment 2: Planning Sheet
NOTES FOR YOUR MAJOR PROJECT
Group members – names, mobiles, email addresses
Ideas on ‘client’
Ideas on your consultancy name
Suggested meeting days and times
Marking Guide
PR1101 Public Relations Foundations
Assessment: Group PR Plan – written (20%)
Student 1. Name Student 1. Number
Student 2. Name Student 2. Number
Student 3. Name Student 3. Number
Student 4. Name Student 4. Number
Consultancy Name
Seminar Day and Time
Tutor/Lecturer Name
Campus Location
#2 Criterion Description Poor Excellent
2.2.1 Executive Summary: Concisely sums up report contents 1 2 3 4 5
2.2.2 Contents - Table of Contents 1 2 3 4 5
2.2.3 Introduction: Provides good introductory background of client and need for campaign 1 2 3 4 5
2.2.4 Research and Development: Extensive & credible research conducted and reported 1 2 3 4 5
2.2.5 Situational Analysis: Comprehensive analysis of SWOT (PESTLE: optional) 1 2 3 4 5
2.2.6 Goals and Objectives: Realistic goals and SMART objectives 1 2 3 4 5
2.2.7 Key Target Publics: Appropriate choice and full description of each audience group 1 2 3 4 5
2.2.8 Strategy:
Suitable choice of themes/messages/broad channels of communication 1 2 3 4 5
Linked to achieve your goals and objectives 1 2 3 4 5
* This may or may not include message strategy
2.2.9 Tactics:
Highlight the major PR tasks/activities 1 2 3 4 5
Demonstrated understanding of PR tactics, differentiated from marketing 1 2 3 4 5
Linked to each strategy 1 2 3 4 5
2.2.10 Timeline: Professional depiction of implementation schedule using GANNT or PERT 1 2 3 4 5
2.2.11 Budget: Clear and easy to understand listing of admin and program costs 1 2 3 4 5
2.2.12 Evaluation: Excellent description of how SMART objectives are to be measured 1 2 3 4 5
Evidence of learning outcomes:
Demonstrated application of PR theories and concepts throughout 1 2 3 4 5
Appropriate choice of PR strategy and tactics 1 2 3 4 5
Professionalism: Spelling and grammar exceptional 1 2 3 4 5
Presentation: Reader-friendly & appealing layout/format & correct page numbering 1 2 3 4 5
Peer Assessment: Consultancy team worked excellently well together 1 2 3 4 5
Column Totals
Total /100
/100
Convert to Final Mark (total divided by 5)= x / 20%
/20%
Constructive Feedback
Date Marked
Name of Marker
Signature of Marker
Marking Guide
PR1101 Public Relations Foundations
Assessment: Group PR Plan – ‘pitch’ presentation (10%)
Student 1. Name Student 1. Number
Student 2. Name Student 2. Number
Student 3. Name Student 3. Number
Student 4. Name Student 4. Number
Consultancy Name
Seminar Day and Time
Tutor/Lecturer Name
Campus Location
2.2 Criterion Description Poor
Excellent
Content:
Understanding of client situation 1 2 3 4 5
Relevance & practicality of recommendations 1 2 3 4 5
Organisation and quality:
Introduction 1 2 3 4 5
Body 1 2 3 4 5
Summary 1 2 3 4 5
Quality standards/Professionalism:
Professionalism of presentational style: body language, voice, eye contact 1 2 3 4 5
Creativity/ability to maintain audience interest: visual tools and delivery 1 2 3 4 5
Presentation tolls (e.g. ppt slides, handouts): error-free 1 2 3 4 5
Ability to handle client questions 1 2 3 4 5
Peer Review 1 2 3 4 5
Column Totals
Total /50
/50
Convert to Final Mark /10%
/10%
Constructive Feedback
Date Marked
Name of Marker
4. Assessment Item 3: Weekly Preparation and Participation (10%) Due date: ongoing
Successful public relations relies heavily on effective two-way communication. So it is particularly important that classes for this unit are highly interactive. For this reason, 10% of your total mark is allocated to participation.
Students are expected to take discussion leadership roles and participate in class exercises each week. Thoughtful and respectful contributions are appreciated and students should contact their group colleagues
Your tutorial contributions will be assessed every week. Your final mark will be based on your participation in 10 of the 12 tutorials (i.e. first week is not assessed, and your lowest participation score will be disregarded). Ideally all students will attend all classes. However, using this method it would be possible for you to miss up to two tutorials without affecting your participation mark.
If you do expect to be absent for any reason, it would be appreciated if you could inform your tutor or local lecturer in advance. Please note that quality of participation is more important than quantity. Your participation score will be based on the impact and relevance of your contributions divided by their length. Please email the tutor if you cannot attend class.
It is important to read the textbook and prepare for every class. Preparation includes following daily news events with a specific focus on how organisations relate to and are represented in the media. Each week your tutor will select one or more students to share what they have discovered about media relations in the past week, asking them to share good and poor crisis-handling examples, business and political interviews and the impact integrated social and traditional media communications is having on media relations. Students who don’t attend class or are unprepared may not receive a participation mark for that week.
The weekly preparation schedule is available on Blackboard and in your Unit Outline with pre-readings and tutorial activities uploaded to each relevant “Weekly Materials” folder (Week 1, Week 2, Week 3…etc).
If you have any queries about the participation assessment, please ask your tutor, local lecturer or unit coordinator.
Marking Guide
PRF1101 Public Relations Foundations
Assessment: Weekly Preparation and Participation (10%)
Student Name
Student Number
Seminar Day and Time
Tutor/Lecturer
Name
Campus Location
3.3 Comment Poor
Excellent
Week 2 1 2 3 4 5
Week 3 1 2 3 4 5
Week 4 1 2 3 4 5
Week 5 1 2 3 4 5
Week 6 1 2 3 4 5
Week 7 1 2 3 4 5
Week 8 1 2 3 4 5
Week 9 1 2 3 4 5
Week 10 1 2 3 4 5
Week 11 1 2 3 4 5
Week 12 1 2 3 4 5
Column Totals
Total /50
/50
Convert to Final Mark /10%
/10%
Constructive Feedback
Date Marked
Name of Marker
Signature of Marker