MNG93002 Strategy and Case Analysis
Assignment 3
Due Date: 18 January 2016
Value: 30% (marked out of 30)
Instructions
You have asked to read the case example Setting Wychavon’s new strategy (Johnson et al., 2014, pp.529-532) and answer the following questions:
• What was effective about Wychavon’s 2012-2016 strategy process and what was less effective?
• What would you do differently in designing Wychavon’s next strategy process?
You report must be structured as follows:
• Introduction (3 marks)
• Analysis of Wychavon’s strategy o Effectiveness of 2012-2016 process (8 marks) o Lessons for Wychavon’s next strategy process (8 marks) • Discussion (4 marks)
• Conclusion (2 marks).
Five (5) additional marks will be allocated to English expression and grammar.
Tips for preparing your report:
• Define your terms;
• Clearly explain the concepts;
• Make use of multiple references;
• Keep to the word limit; and
• Ensure your assignment is well-presented and free from grammatical and typographical errors and appropriately referenced.