Individual International research and Marketing Plan assignment and presentation
Studentsare required tochoose a local product e.g. VB, Vegemite, Haigh Chocolate, Beqa Cheese etc.(product which is going to be launched in a potential overseas country of your choice) and conduct an international marketing research. The research should include environment analysis(economic, financial, competitor, cultural & social, political
& legal, and technological etc,), entry strategies, marketing strategies (market selection & entry, product initiatives, pricing, distribution and promotion, etc), other opportunities, evaluation conclusion & recommendations.
*there is no word limit as long as you complete all the required things given in the task.