Assessment item 1
Marketing Uncovered
Value: 10%
Due date: 11-Dec-2015
Return date: -
Length: 450 Quality words
Submission method options
Interact2 Discussion Board
Task
In 3 sections of circa 150 words each (or less) with at least a single reference in each of the 3 sections, do the following tasks;
1) Define Marketing Management
2) Choose an organisation and thinking about the evolution of marketing illustrate where the organisation is sitting on this continuum, explain why
3) Using the headings of the PEST / PESTLE model briefly highlight factors currently affecting the chosen organisation and its customers.
Rationale
This assessment is to engage you in the subject and to ensure your progress and understanding of central issues, it will also be the start of discussion and comparison among your peers on topics of Marketing, Customers and the Marketing Environment.
Marking criteria
This assessment is to be posted direct to the Interact Discussion forum, Students meeting the criteria, and deadlines with quality, informed and well researched material can receive up to 10%. Failure to post by the due time will result in 0%.
Learning objectives addressed in the assessment include;
1 be able to assess and explain the nature of marketing and marketing management in contemporary organisations;
2 be able to find relevant and important information about organisations, their industries and marketplaces from secondary sources;
Marking rubric:
MBA503 /50 LO HD (85-100%) D (75-84%) CR (65-74%) P (64-50%) F ( .50%)
P1. Define Marketing Management

/2 LO1 Has addressed the question of the assignment comprehensively and imaginatively. Has addressed the question of the assignment coherently and with some attempt to demonstrate imagination. Has addressed the main question of the assignment. Some of the work is focused on the aims and themes of the question Fails to address the task set.
P2.Contextualise an organisation on the marketing evolution continuum with a justification

/3 LO1 Has addressed the question of the assignment comprehensively and imaginatively. Has addressed the question of the assignment coherently and with some attempt to demonstrate imagination. Has addressed the main question of the assignment. Some of the work is focused on the aims and themes of the question Fails to address the task set.
P3. Identify and nominate relevant PEST / Pestle components for the chosen org and its customers

/ 5 LO1/2 Has addressed the question of the assignment comprehensively and imaginatively. Has addressed the question of the assignment coherently and with some attempt to demonstrate imagination. Has addressed the main question of the assignment. Some of the work is focused on the aims and themes of the question Fails to address the task set.

Presentation
This assessment is to be posted to the subject discussion forum by midnight on the due date. Please post in 3 clearly identified sections under a single heading and include an author/date reference where required. No bibliography is required for this assessment (only).
Requirements
Develop up to 150 quality words to answer each of the questions in the task, Post to the discussion forum by the due date. This can be prepared offline and then cut and paste into a discussion forum posting.