Recent Question/Assignment

In 3 sections of circa 150 words each (or less) with at least a single reference in each of the 3 sections, do the following tasks;
1) Define Marketing Management
2) Choose an organisation and thinking about the evolution of marketing illustrate where the organisation is sitting on this continuum, explain why
3) Using the headings of the PEST / PESTLE model briefly highlight factors currently affecting the chosen organisation and its customers.