INTERNATIONAL HOSPITALITY OPERATIONS
CRITICAL ANALYSIS OF A HOSPITALITY OPERATION
Semester 2, 2015
PREPARED BY: Austin Norman
Critical Analysis of a Hospitality Operation
This assessment accounts for the following proportion of marks for this unit
LEARNING OUTCOMES BEING ASSESSED
1. Investigate short and long term operation problems as they confront hospitality operations.
2. Investigate, use and interpret various operations research techniques.
3. Develop a strategic response from a managerial perspective to the findings of the above research.
You must electronically submit your paper into the Assessment Drop Box within the BHO3434 VU Collaborate shell.
It must be accompanied by the University Assessment Declaration Form; loaded as a separate file.
Week 11 (Monday) by 5 p.m.
DETAILED DESCRIPTION OF ASSIGNMENT
Students will work in groups of three. Select a hospitality operation of your choice and critically analyse its operations. This must be done within the following inter-related framework which draws on Chapters 7-9 in the required text by Jones and Robinson (2012):
1. Managing capacity and demand
2. Managing queuing and customer satisfaction
3. Managing quality
Students will form into groups of 3/4. A hospitality operation with which they are familiar will be selected and critically analysed. Findings of your critical analysis will be developed into a 3,000 – 3,500 word management style report – submitting one per group. The content of the report will be from a hospitality operations management perspective which applies the key concepts associated with each of the components of this framework to inform your recommendations for operational improvements.
As an example, an appropriate heading structure for the case study report would be: Introduction; Overview of
Hospitality Operation; Capacity and Demand; Queuing and Customer Satisfaction; and Quality; Recommendations.
*There are severe penalties for plagiarised work