Faculty of Science
Name e-Business Planning Report
Due Date Week 10 – Please check your course description for date and time
Worth 25% (60 marks)
This assessment task relates to the following course objectives:
• discuss the meaning of e-Commerce from a business and technical perspective
• appreciate the business environments conducive to the use of successful e-Commerce applications
• compare and report on the types of e-Commerce and their application to business
• review the technologies used to deploy an e-Commerce solution
• apply an understanding of the development needs of a basic e-Commerce web site using one of these technologies
• illustrate understanding of the design, maintenance, business principles and administration of an e-Commerce site
• discuss ethical, social and political issues in e-Commerce
You have the task of developing an e-commerce business plan for the client described in the case study below. Your planning document must meet the needs of the client and you may not choose to develop a plan for any other client (i.e. business or website). However, this case study is not intended to limit your creativity or the scope of your e-commerce business proposal.
Your must submit a report (as an MSWord format document) for the client. You may/will need to research a number of different aspects of your proposal, but some of these aspects will not be covered in lectures until Week 10 of semester – however, do not wait until that time to begin this assignment as it will take considerable time, thought and work to be successfully completed. You may refer to any authentic source in conducting your research and all references must be included in your report. You may also employ any analysis or design tool in the preparation of your report – so long as the results are suitable for presentation in the required Word document and are your own work.
Remember: this is a report intended to convince a board of directors to adopt your proposal. Your report must therefore be complete, yet concise; be clear and convincing, and professionally presented. Above all, the report must be specific to the needs of the business!
Bed+Bath is a wholesale business based in Australia. They sell an extensive list of bedding and bath products and have been in business since 2010. Since they started they have grown into a sizable online retailer carrying products in virtually every bed and bath category.
Bed+Bath make $2.5 million in annual sales, which has been increasing by 7 percent per annum. Net profits are 22 percent of total sales.
The Bed+Bath management team is keen to expand the retail sales, which are potentially very profitable for the company. To do this one member of the management team has suggested the company looks at
- Multi-site/Channel e-commerce platform development e.g. ensuring that the site works via the web, mobile and tablets and can be rolled out to non-english speaking consumers
- Traffic e.g. paid and unpaid sources of traffic, increased advertising as well as partnerships with other e-commerce sites
- Content management e.g. the mix of promotion, pictures and written content
- Customer relationship management
You have been called in as an internet and management consultant. Bed+Bath wants to know how e-business technologies could be used to improve the company’s operations; especially, but not limited, in the areas above. The company is keen to leave as much open as possible – you have been told that it is a ‘clean sheet’ strategy but cannot consume more than half the profits of next year’s business. The Chief Executive, Tom Ditchburn, needs a report from you to give the Board a specific brief.
Your e-Commerce business proposal should address:
• clearly identified e-commerce business model(s)
• how the e-commerce business will derive revenue (i.e. revenue models)
• what network and communications infrastructure will be required
• what applications will be required to meet specific e-commerce business goals
• how you will address security issues
• how you will address e-marketing requirements
• what choice of payment systems will be used
• how you will address privacy and other relevant ethical concerns
• how you will address legal issues connected with the e-commerce business
• how you will address customer service issues
• how you will measure the success of your proposal (metrics, tools)
Present your evaluation in a business or management style report, as outlined in the guide.
Please submit an ELECTRONIC copy via Moodle. Off campus students will need to check with their lecturers regarding their preferred submission process. Please refer to the “Course Description” for information regarding late assignments, extensions, special consideration, and plagiarism. A reminder all academic regulations can be accessed via the university’s website.
Students work will be assessed upon:
• evidence of completion of all proposal tasks comprising a solution based on theoretical concepts outlined in the literature, with practical supporting examples from industry, and your own ideas
• an accurate business report including elements, such as table of contents, executive summary etc., evidence of quality written expression including good grammar, spelling, punctuation, sentence construction etc, reports should adhere to the university style guide including formatting, layout and structure, and should not exceed word limit of 2500 words
• evidence of formatted bibliography and in-text references which comply with the APA style guide, a quality piece of work will provide a range of references for example books, journals, reputable websites, podcasts, etc, in-text references should be used in such a way as to provide support for the work
e-Business Planning Report
Elements Marking Scale
Proposal – e-commerce business model
– revenue model
– increasing traffic to site
– multi-site e-commerce platform
– e-marketing requirements
– content management
– legal issues
– customer service issues
Business report elements and academic writing
Bibliography and in-text referencing
Total Mark [60 marks]
Total Worth [25%]