Assessment Information
Subject Code: EAP1000
Subject Name: Business communication
Assessment Title: Essay
Weighting: 30%
Total Marks: 100
Due Date:
.
Assessment Description
Assessment 1: Short essay
Weighting: 30%
Due: Week 5 – 5pm, 21 August
Length: 800 words
Description: This assessment requires you to write a short essay answering the following question. It should be a maximum of 800 words and include references to at least three sources.
Discuss the various strategies of influence and persuasion that can be used to change people’s beliefs and behaviours, using one of your own personal experiences as an example. Describe a time when you were persuaded to taken an action or change your behaviour in some way. In your essay, discuss the various tactics that were used to strengthen an argument used to influence you.
Ensure that you correctly reference the sources in terms of the Communication Skills Guide.
Feedback: Comments and a mark will be returned to you within two weeks of submission.
Assessment 1 Rubric: Short essay
Content 70%
HD • Content demonstrates critical research and thorough integration of examples to support all points
• Content covers all areas outlined in the instructions within the word limit
• Discussion is of appropriate depth and all aspects of the discussion are relevant
• Argument is supported by a substantial range of credible, current sources
• Discussion equitably compares the perspectives of different sources
• Discusson is is ordered logically
D • Content demonstrates high level research and good integration of examples
• Content covers main areas outlined in the instructions within the word limit
• Discussion is of appropriate depth and some aspects of the discussion are relevant
• Argument is supported by credible, current sources
• Discussion compares the perspectives of different sources
• Discussion is mainly ordered logically
C • Content demonstrates good level of research and integration of examples
• Content covers most areas outlined in the instructions within the word limit
• Discussion is of appropriate depth and some aspects of the discussion are relevant
• Argument is supported by a range of sources
• Discussion compares the perspectives of different sources
• Discussion is ordered logically in most sections
P • Content demonstrates sound level of research and use of some relevant examples
• Content covers some areas outlined in the instructions within the word limit
• Most aspects of the discussion are relevant but not in depth
• Argument is supported by some sources but they are not always credible or current
• Discussion does not fully consider perspectives of different sources
• Disussion could be more logically ordered
F • Content does not demonstrate appropriate research and use of examples
• Content does not cover many areas outlined in the instructions
• Many aspects of the discussion are not relevant
• Argument is unsupported by relevant sources
• Discussion does not consider perspectives of different sources
• Discussion is not logically ordered
Language and presentation 30%
HD • Sentences and paragraphs are well structured and clear.
• Vocabulary is professional, appropriate and extensive
• Grammar, spelling and punctuation are flawless.
• Intext referencing and reference list format correct
D • Sentences and paragraphs are well structured and clear.
• Vocabulary is professional, appropriate and extensive
• Grammar, spelling and punctuation are flawless.
• Intext referencing and reference list format correct
C • Sentences and paragraphs are mainly well structured
• Vocabulary is comprehend-sive
• Few errors in grammar, spelling and punctuation
• Intext referencing and reference list format correct with some errors
P • Sentences and paragraphs are readable but with grammatical errors
• Vocabulary is limited.
• Intext referencing and reference list format contains significant errors
F • Meaning is often unclear
• Comments are poorly structured
• Many grammatical, vocabulary and spelling errors
• Intext referencing and reference list format mainly incorrect