Assessment 4 Information
Subject Code: GB580
Subject Name: Strategic Management
Assessment Title: Individual business analysis
Total Marks: 40
Due Date: Week 10
Individual assignment - Case study analysis
(40 marks | Word limit: 4000 words)
Analyse one (1) of the following case studies (Grant et al, 2014)
• Qantas (See p.427)
• Fortescue metals (See p.433)
In this assignment you are required to analyse the strategic management of one of two specific Australian companies, either Qantas or Fortescue metals. In addition to the case study material your analysis needs to include additional research. You need to discuss the following:
a) Provide a situational analysis of the company under investigation.
b) Discuss the fit between the company strategy and its context.
c) Analyse and evaluate the current strategic approach in the organisation.
d) Discuss the fit between the company strategy and its goals and expectations.
e) Outline the future for the organisation you have chosen based on their current situation and strategy.
Grant et al., (2014) Contemporary Strategic Management: An Australian Perspective, 2nd edn, Wiley.
End of assessment
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS