Assessment 4 Information
Subject Code: GB580
Subject Name: Strategic Management
Assessment Title: Individual business analysis
Weighting: 40%
Total Marks: 40
Due Date: Week 10
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Assessment Description
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Individual assignment - Case study analysis
(40 marks | Word limit: 4000 words)
Analyse one (1) of the following case studies (Grant et al, 2014)
• Qantas (See p.427)
• Fortescue metals (See p.433)
In this assignment you are required to analyse the strategic management of one of two specific Australian companies, either Qantas or Fortescue metals. In addition to the case study material your analysis needs to include additional research. You need to discuss the following:
a) Provide a situational analysis of the company under investigation.
b) Discuss the fit between the company strategy and its context.
c) Analyse and evaluate the current strategic approach in the organisation.
d) Discuss the fit between the company strategy and its goals and expectations.
e) Outline the future for the organisation you have chosen based on their current situation and strategy.
Reference
Grant et al., (2014) Contemporary Strategic Management: An Australian Perspective, 2nd edn, Wiley.
End of assessment
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