HI6006 Competitive Strategy Tri1 2015
Guidelines for Group Assignment 2
Written document: A short report
Marks: 20
Report Due: Week 11 (Both soft and hard copies by 5 pm on FRI)
Words limit: 2000
• Students need to research and identify 2 to 3 companies from the following 2 or 3 industries to apply “AAA” framework:
- Car Industry
- Beer Industry
- Steel industry
- Pharmaceutical Industry
- Food industry (processed food)
- Manufacturing of heavy equipment
• Each member needs to bring two journal articles on the company/industry and explain how this company has been pursuing some or all the elements of this “AAA” framework.
• Has this company been successful or not successful in pursuing their business by using this framework?
• In conclusion – Your comments !

• Every member needs to submit 2 articles each with their assignment (optional if the articles are long)
• Assessment criteria have been given in the subject outline.
• References Harvard style
2. Group Assignment – Strategy development
Use the Theory relating to Adaptation, Aggregation and Arbitrage to explain how companies from the following industries have used this theory for the pursuit of their businesses:
-Car industry
-Beer industry
-Pharmaceutical Industry
-Food industry
-Steel Industry
-Manufacturing of heavy equipment
We suggest a paragraph heading for each of Adaptation, Aggregation and Arbitrage containing discussion of ideas. You do not need to define these concepts.
This is a group assignment. Every member of the group is expected to be able to discuss all areas of the report. You should meet many times and discuss the issues identified in the report.
Each member of the group will be responsible for bringing two journal articles to the discussion. Each student will be identified in an appendix to the assignment along with the two journal articles this student brought to the discussion and a short paragraph about why these journal articles are relevant to the assignment. The ideas from these journal articles will be captured and discussed in the main body of the report.
All ideas in the report must be referenced using Harvard Referencing.
In the first half of the report you introduce ideas, then in the second half of the report you will discuss and evaluate these ideas to identify what is most important.
This is a short report, so fill it with ideas and discussion.
Descriptive material has negligible value and should be avoided. We are seeking analysis, discussion and recommendation, enriched by ideas found in journal articles.
In business you will be expected to produce short well-argued reports. This is where you demonstrate that skill.
Word Limit: 2000 words Marks: 20 Due date: Week 11 by 5 pm Friday (Soft copy to be uploaded on BB and hard copy along with a self check page need to be submitted)
Assessment Criteria
Demonstrated knowledge of the Model “AAA”.
Capacity to apply this model to the companies/industries of your choice.
The quality of the discussion and evaluation of the issues identified
The integration of ideas from journal articles
The correct use of Harvard Referencing throughout the report. (the source of all ideas must be identified).