Faculty of Science
Name e-Business Website Evaluation – ITECH7211 Assignment
Due Date Week 4 – Please check your course description for time and date
Worth 10% (45 marks)
This assessment task relates to the following course objectives:
• discuss the meaning of e-Commerce from a business and technical perspective
• appreciate the business environments conducive to the use of successful e-Commerce applications
• compare and report on the types of e-Commerce and their application to business
• review the technologies used to deploy an e-Commerce solution
• apply an understanding of the development needs of a basic e-Commerce web site using one of these technologies
• illustrate understanding of the design, maintenance, business principles and administration of an e-Commerce site
• discuss ethical, social and political issues in e-Commerce
For any ONE e-Commerce business model listed in the table (eg B2B), select and report on TWO websites conforming to that business model and related to the TRAVEL INDUSTRY. You must first nominate four appropriate websites to your lecturer, who will randomly select two of them for you to complete this assignment. The e-Commerce businesses must be part of, or related to the TRAVEL INDUSTRY.
(Chaffey et al, 2009, p.26)
1. Clearly state which e-commerce business model you have chosen. For each chosen website report the business name, the homepage URL, and include a screenshot of the homepage.
2. For each chosen website, in 1-2 paragraphs, explain why the website belongs to that particular e-commerce business model.
3. For each chosen website, in 1-2 paragraphs, identify what you think is/are the principal business goal(s) of the website.
4. For each website, consider the following attributes and assess them on the following five-point semantic differential scale and, for each attribute, briefly explain why you give that rating:
1 2 3 4 5
Very Poor Poor Inapplicable Good Very Good
a. How does the website URL relate to the business name?
b. How easily is the website found using general internet search engines (e.g. Google, Ask, AltaVista, Bing, Yahoo!)?
c. Does the website give me all the organisational information a user could reasonably require?
d. Are requirements to provide a user’s (personal or sensitive) information appropriate?
e. How well does the website reassure users about the security and use of their information?
f. How well does the website foster user trust in the organisation?
g. How well does the website address legal issues associated with use of the website or engagement in transactions?
h. How well does the website provide for the accessibility needs of users?
i. How well does the website address the language or cultural needs of users?
j. Does the website contain all the product information that a user could reasonably require?
k. Does the website allow all the customisation (user-managed features) that a user could reasonably expect?
l. How well does the website personalise the experience for users?
m. Does the website identify sufficient channels for user service/support?
n. How easy is it to find any information on the website about the organisation, their products or services?
o. How easy is the information on the website to read (i.e. is provided information in appropriate language and with sufficient detail for most users)?
p. Is the website easy to navigate (i.e. move through the website to find information, products, or services, and engage in transactions with the organisation)?
q. How appropriate are the website aesthetics (e.g. use of layout, colours, imagery, fonts, etc) for the target audience?
r. How well does the website foster community among users?
s. How quickly does the website load into your browser and do all website features, links and embedded objects (e.g. media files or applets) work as intended?
t. How well does the website support different web-browsers or platforms (e.g. mobile devices)?
u. Does the website provide a sufficient range of payment options as could be reasonably expected?
v. Does the website provide a sufficient range of delivery options as could be reasonably expected?
5. Compare and contrast your chosen websites: which website is more likely to be successful than the other, and why?
Present your evaluation in a business or management style report
Please submit an ELECTRONIC copy ONLY (students to refer to Lecturer for specific submission instructions). Please refer to the “Course Description” for information regarding late assignments, extensions, special consideration, and plagiarism. A reminder all academic regulations can be accessed via the university’s website
Students work will be assessed upon:
• evidence of completion of all tasks including critical analysis of required website attributes, five-point semantic differential evaluation and accompanying justification. Students should use Chaffey’s (2009, p.26) and Schneider (2013, p.8) e-Commerce business model as a framework for identification, categorisation and analysis. A quality discussion will show synthesis student’s own ideas with those of information system academics and professional authors
• an accurate business report including elements, such as table of contents, executive summary etc., evidence of quality written expression including good grammar, spelling, punctuation, sentence construction etc, reports should adhere to the university style guide including formatting, layout and structure, and should not exceed word limit of 1500 words
• evidence of formatted bibliography and in-text references which comply with the APA style guide, a quality piece of work will provide a wide range of authentic references for example books, journals, reputable websites, podcasts, etc, in-text references should be used in such a way as to provide support and validation for the work
• a quality conclusion, which draws together all the ideas that have been presented and validated. The detail should arise clearly from the data given in the body of the report, and explain why one conclusion is preferred to another, offering recommendations
e-Business Website Evaluation
Elements Marking Scale
Tasks – 1 0
– 2 0
– 3 0
– 4 (parts a to k) 0
– 4 (parts l to v) 0
– 5 0
Business report elements and academic writing 0
Bibliography and in-text referencing 0
Conclusion and recommendations 0
Total Mark [45 marks] 0.0
Websites do not relate to the Travel Industry
Minus 20 marks
Total Worth [10%] 0.0